Nicolle Embra, founder of The Cyber Safety Tech Mum

I educate parents about Cyber Safety.  I talk all things Cyber Safety but my specialty is Parental Controls. I assess individual family’s and make recommendations on the best parental controls for them and even set them up myself for locally based family’s.  My online course “Back to Basics - The Screen Time Formula” takes parents through a stepped approach of discovering the best way to manage screen time in their home.

You’ve got a free half hour during your work day. What do you do? 

Read! I’ll read anything but I really like crime and romance. 

Who, or what, is your biggest inspiration?

My 3 daughters are my biggest inspiration.  They are growing up in a world of connectedness that we (my husband and I) didn’t and I want to make it a positive life experience for them.

When did you know you wanted to start your own business?

When I left my eldest child at my laptop for a few moments to attend to her sibling.  It suddenly hit me that she could be clicking on anything and seeing things I didn’t want her to see.  I launched myself into using my IT background and researched parental controls and when it became a frequent topic at get-togethers and I was sharing what I had learnt,  I knew I wanted to start my own business to help other parents.

What’s the most obscure business request you’ve ever had? 

A request to discover who was behind the phone number that tried to Facetime (but hung up) a child’s iPad.

What’s the best thing about being a soloist? And the worst thing?

The best thing about being a soloist is being able to plan what I want to spend my time working on.  That is also the worst thing about working solo because I get side-tracked into new ideas with no-one to help re-focus my attention back to what I was initially working on!

Where and when do you have your best ideas?

My best ideas come to me whilst I am on the treadmill, walking the dog or driving the car for school drop-offs and pick-ups!

What would be your advice to aspiring soloists?

My best piece of advice is don’t give up when you feel like things aren’t going your way.  Take a step back, reset and re-focus.  One of my favourite quotes is “nothing will change if you don’t change something.”  My second piece of advice is to sneak in some learning (reading, courses etc) into your week.  

What do you wear to work?

I’m a jeans and t-shirt gal unless I am conducting a webinar - then it is all business up the top.

What do you love most about running your own business?

Sharing my passion AND showing my girls that women can be in business for themselves.