Meet the Business: Rashida Tayabali

I'm a copywriter for female entrepreneurs. I help brands use the power of clear and concise copy to sell their product or service, all without sounding salesy. 

You’ve got a free half hour during your work day. What do you do? 

I catch up on any training or self development by watching a video or listening to a podcast related to writing. I’m usually so busy working on client projects that I don’t get enough time for it. And I always pick up something useful that I can apply to client projects.

Who, or what, is your biggest inspiration?

The need to improve what I do, to learn new skills and absorb new knowledge and ideas is what keeps me going.

When did you know you wanted to start your own business?

When I started making more than just ‘hobby’ money from my writing. And also people started approaching me to write for them.

What’s the biggest thing you’ve learnt this year?

That one mustn't stop marketing in difficult times. No matter how hard times get, keep marketing and be creative in how to get your message across.

What’s the best bit of feedback you’ve ever had?

A new client recently told me that what I wrote for her business actually made her feel emotional! There can’t be a better compliment for me than knowing my clients are ecstatic about what I write for them.

What’s your proudest moment?

Being interviewed by Jan Fran from SBS about a writing project I was involved in that shared the positive contributions made by migrants in Australia. I wrote 10 stories for a campaign by TransferWise called Faces of Australia. My words were displayed in the lobby of International Towers in Barangaroo, Sydney during their inauguration. 

What’s your number one way to wind down?

Watching an old time favourite movie with a cup of masala chai

What’s your favourite film and album?

My absolute favourite has to be My Best Friend’s Wedding. Julia Roberts is one of my favourite actors, and Whitney Houston’s I will always love you

What’s the smartest bit of marketing you’ve ever done?

Building relationships has always paid off for me big time over any other type of marketing.

What’s the one resource you’d never be without?

A notebook and a pen

What’s the most obscure business request you’ve ever had?

Luckily, I’ve not had anyone make a request like this yet. My clients are pretty amazing people!

What or who has the most grounding influence on you?

My children ground me. Because they remind me of what’s really important in life. The rest is fluff.

What’s the biggest challenge you face at work?

Educating the market on the value copywriters can add to a business 

What’s the best thing about being a soloist? And the worst thing?

The best thing is that I’m not answerable to anyone. The worst thing is that the buck stops with me.

What’s the best piece of business advice you’ve ever been given?

Don’t look over your shoulder and run your own race. It stops comparisonitis and imposter syndrome.

Where and when do you have your best ideas?

When I’m out walking, sitting in silence and in the shower!

What would be your advice to aspiring soloists?

Treat your business like a business and your hard work will pay off. Don’t be afraid to put yourself out there and tell people what you do.

What website do you visit every day?

Google.com.au is my gateway to the whole world.

What talent do you most wish you possessed?

I’ve always wished I could sing professionally.

What would your mum say is your greatest strength? And weakness?

Strength: That I can handle anyone and anything. Weakness: I always believe the best about people until they prove me wrong.

What’s one thing about you few people know?

That I have introverted tendencies and sometimes don’t feel like being around people.

What is the one regret you do not want to have in this lifetime?

That I didn’t follow my passion to write to the nth degree.

What inspires you most about your work?

The ability to create results for my clients by putting together the right words. It feels magical!

What do you wear to work?

Comfortable track pants and a hoodie. I would love to say otherwise but not getting dressed up is something I don't miss!

What do you love most about running your own business?

That I’m the boss and in charge of the direction it takes and that I have the power to choose who to work with. 

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