Meet Amanda Hefferan, Crunch Female Fitness

We have created an exercise space specifically for women. The equipment, classes and instructors are perfectly suited to women’s needs and the space is clean, modern and inviting. Above all, the environment is safe, welcoming, non-judgmental and there is strong sense of community amongst the members and staff.

Where can we find out more?

The curly questions:

When did you know you wanted to start your own business?

When I realized I couldn’t find a gym in my local area that ticked all the boxes for local women such as myself, young mums needing childcare, body conscious teenagers looking for a non-intimidating exercise environment, mature women needing gentle exercise, very fit women or very unfit ladies that needed inspiration, expert advice and motivation but above all our own space to come together and support each other.

What’s the biggest thing you’ve learnt this year?

This year, more than ever, I have learned to never become complacent but to be ready to adapt and change my business model very quickly and efficiently if and when I have to. I have learned that I have to accept help and advice when it is offered and to be aware of opportunities that may benefit my business such as the COVID-Safe registration and business grants offered by the NSW Government

What’s the best thing about being a soloist? And the worst thing?

Our gym has morphed over the years as we’ve listened very closely to what our specific clients really want and need from us. As a soloist, I get to make decisions and improvements without having to convince others that this will benefit the business PLUS I don’t have to introduce changes that will not sit well with our clients or staff too!

In the past I would have said that the downside to being a soloist is that lease negotiations are tough as landlords often view larger groups as more valuable, marketable and stable tenants. However, COVID has seen a lot of independent tenants (especially within shopping centres) as more valuable now. Us owner/operators are more willing to stick to our trading conditions, openly discuss our situation with our landlords and work extremely hard at remaining viable. 

What would be your advice to aspiring soloists?

Your staff are your best asset. Teach them as much as you can, don’t hold back. They need to learn and grow to feel accomplished. Work in every area of your business with your staff where possible so that you really appreciate what their day at work is like and make positive changes for them without delay…let them know they are an important part of your team. Above all, if you don’t learn to hand over some of your jobs to other members of staff…how are you ever going to find the time to develop your business and staff?

What inspires you most about your work?

I am mostly inspired by the community that we have created. It’s incredible that we just started with some space and it is now such an important part of so many people’s lives. Our compulsory closure due to COVID lasted for 3 very long months and we had many tears of sadness from both staff and clients on the day we closed and tears of happiness on the day we re-opened. We are a bunch of women that came together for fitness and found an incredibly strong network that really support and care for each other.