Business Champions

The experts helping guide us to make sure we can have as big an impact as possible in helping businesses thrive

If we want to have a real impact, we can't do it alone. There are plenty of people and organisations who are just a passionate as we are about making sure small businesses are taken care of, and we gladly work together with them. 

We've been discussing this campaign with all sorts of business champions - entrepreneurs, politicians, community leaders, and subject experts - who are doing their part. We certainly don't think we know everything, so we look to these champions to help guide what we're doing and how we do it. So we'll be tapping into their knowledge to contribute to the Resource Hub, to answer questions in the Forum, and to help us make a splash.

David Koch

We're led by the host of the Small Business First TV show, long-time small business owner David Koch. He considers Sunrise his 'side hustle', and has presented over 100 episodes of the Kochie's Business Builders TV show on Seven Network. 

Michaelia Cash

Senator the Hon Michaelia Cash is Minister for Employment, Skills, Small and Family Business. She
was appointed to this role on 29 May 2019. Prior to this Senator Cash was the Minister for for Small and Family Business, Skills and Vocational Education. She held this role from 28 August 2018 to 29 May 2019.

Grace Brennan

Grace is the founder of BuyFromTheBush, and has also been working as the Co-Founder of a startup business called AgDraft, an online employment platform for agriculture. While community development taught her the power of community-driven change, the start-up world taught her to define the problem (the need) and develop a solution (the product). Buy From The Bush is a direct result of these two (very distinct) working backgrounds coming together. She is a mother of four kids and lives on a sheep and cropping farm in Warren, NSW. 

Peter Strong

Peter Strong is the CEO of the Council of Small Business of Australia  and has been in this role since June 2010. The role requires advocacy for the Small Business community and representation of issues from members to politicians and government agencies.

Kate Carnell

Since being appointed Australian Small Business and Family Enterprise Ombudsman in March 2016, Kate Carnell has been a powerful advocate for small business. She has provided direct support to thousands of businesses involved in disputes. She has delivered 20 inquiries, reviews and research reports into key issues impacting the small business sector and made over 250 submissions to government to ensure the small business voice is heard.

Michael Klim

Three-time Olympian, businessman, public personality and motivational speaker, Michael Klim has established himself as one of Australia’s most versatile entrepreneurs and innovative thinkers. Having launched MILK & Co in 2008, Michael takes a hands-on approach as Founder and Managing Director. Under his direction, MILK & Co has become one of Australia’s most recognisable lifestyle brands that prides itself on simple, effective and accessible skincare products for the whole family. 

Helen McCabe

Helen McCabe is Founder and Managing Editor of Future Women. She grew up in country South Australia and began her career in Adelaide radio and television before moving to Canberra Press Gallery with the Seven Network. She is an advocate for equality and diversity in the workplace. She mentors a number of young women, she is an Ambassador for Adopt Change, a Director of the Australian Indigenous Education Foundation and a founding member of daily newsletter The Squiz.

Catherine Cervasio

Catherine Cervasio is a business woman with experience in the areas of natural and organic beauty, baby products and personal care, international trade, product development, marketing, media and branding spanning more than twenty five years. Catherine divides her time between managing the Aromababy brand and consulting on external natural beauty projects.

The Canva Team

Mel Perkins, Cliff Obrecht, and Cameron Adams are the founders of Canva, an online design and publishing tool which makes graphic design simple for everyone. Since launching in 2013, Canva has grown to over 30 million users across 190 countries, with more than 2 billion designs created - and used by more than 85% of the Fortune 500 plus small/medium businesses, nonprofits, teachers and students alike.


Sam Wood

Sam Wood is one of Australia’s leading health & fitness experts with 20 years experience in the fitness industry. He is currently the Health and Wellness expert on Channel 7’s Better Homes and Gardens, and as the founder of Australia’s fastest growing online training and nutrition program, 28 by Sam Wood, Sam has had a positive impact on over 300,000 people around the world.

From a humble fitness instructor at his University gym transitioning to personal trainer and now, successful business owner, Sam has done it all.  Sam launched Gecko Sports, Australia’s first ever kids gym, back in 2007 and grew it to 30 franchises. Today, Sam is the proud owner of The Woodshed (Australia’s largest personal training studio), the face and founder of 28 by Sam Wood and celebrity trainer and regular media commentator.

Tim Harcourt

Tim Harcourt, The Airport Economist, is the J.W. Nevile Fellow in Economics at the Australian School of Business at the University of New South Wales. An experienced economics commentator and globetrotter, Tim was also for over a decade, the first chief economist of the Australian Trade Commission.

Sharon Williams

Award winning entrepreneur, Sharon Williams is the CEO/Founder of integrated marketing and strategy agency, Taurus Marketing. She is a marketing, crisis-comms & PR expert, public speaker, media commentator and international marketer. Sharon’s global knowledge and experience has seen her reinvent brands for over 25 years working with ASX and leading brands. Sharon built the TaurusBullseye© Methodology, delivering solutions using tools such as Strategic Marketing, Public Relations, Personal Branding, Creative and Social Media Solutions to help reinvent and drive businesses forward. Connect with Sharon:

Sharon Williams