5 minutes with Jo Burston, founder of Inspiring Rare Birds

Having a successful business doesn't necessarily mean you don't face challenges. In fact, it's often despite these challenges that your business reaches its real potential. In this profile series we ask some brilliant business owners 5 questions about their journey & what's inspired them to keep on keeping on in the face of adversity.

1. What’s the name of your business?
Inspiring Rare Birds (as well as Job Capital and Startup.Business

2. How long have you been running your business?
Rare Birds since 2015 (5 and a half years), Job Capital for 14 years, Startup.Business for 3 years. 

3.What’s your favourite thing about what you do/your business?
The ability to create real change and positively impact the lives of people I may never meet. The extraordinary experiences that I have been able to have and people I have met globally. 

4. When business has been tough who have you relied on the most?
My mentors and my peers who are also entrepreneurs and high calibre business people. And my teams. Without a strong and capable team of A players, it does not matter how good my leadership is. 

5. What’s your advice for doing business in recession?
For every loss, there is a contrasting win. Look for the wins. Look for the opportunities and stay focused on your tasks and goals. Continue to do the hard work consistently. Relationships matter more than ever in a recession. If you have fostered honest, trusted relationships in good times, they will be there in the bad times. Hit with a straight bat, always! Don't cut corners, don’t over promise and underdeliver, don’t find the short cuts or cheat the system. It will catch up with you later. Make sure your actions and decisions ensure you sleep well at night. 

6. What’s the #1 thing you do to ensure your wellbeing as a business owner?
Put myself first when it matters. Collect people that are positive and stay in a mindframe that ensures I am operating at my best self.