4 tips that will help you write a fabulous speech even if you're not a pro writer

Are your speech writing skills not well-trained and are wondering how to get the job done quickly and efficiently? If you have limited time to create a speech, following a proven formula is a good idea to meet the approaching deadline.

Here are some of the top ideas for you to take into account to tilt the odds of success in your favour:

Follow the 10-minute rule

The length of your speech is the first point of consideration. It allows you to figure out how much material will be needed and what the overall structure of the finished speech should be. Respecting the 10-minute rule is a great idea as it ensures the speech is long enough to be of substance, but not so long that people will become disengaged.

Nowadays with technology becoming the primary way we learn things and consume information, our attention spans are getting shorter than ever before. Sticking to the 10 minute rule also ensures you do not run out of time to complete the speech, or have to rush at the end thus sacrificing on the quality.

Think about it - who is your audience?

If you’re stuck trying to figure out what material to use for the speech, and you’re short on time, then consider who your audience is. What would they like to know? What problems might they be having? Questions such as these will give you ideas for the speech and it will make it more relevant to the audience.

Sticking to the right tone with the audience from the opening allows you to engage them. You need to convey the message that you understand their interests or problems, and that the speech will go some way in the direction of educating or providing solutions. For instance, if you're writing for students, you'll want to use a more casual tone whereas if you're going to be presenting to a group of doctors or consultants, you may want to keep it formal. 

Have a structure: think of an interesting beginning, an engaging middle and a thought-provoking end 

To avoid getting confused halfway through the creation of the speech, come up with the structure from beginning to end. The journey will give you a sense of where to place certain material, at the beginning or the end for example.

Make sure you give away some interesting facts at the start to capture the attention as mentioned previously, but leave something for the other parts of the speech. By spreading out the valuable information evenly you’ll hold the attention of the audience.

Furthermore, the ending should finish with a bang, ideally it should be a thought provoking sentence that allows the audience to remember the speech and ponder the subject matter for themselves. Once the structure is defined it’s just a matter of slotting the information in the correct places and the correct order.

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Practise, practise, practise: speak out loud

Rehearse the speech out loud as you’re writing it, because you won’t have much time to rehearse once it’s finished. The process of rehearsing out loud is more effective than running it in your head. As you speak you might get other ideas, or feel that something doesn’t sound right and feel the need to adjust the wording to improve clarity.

By speaking out loud the material will be practised to the extent that little rehearsing needs to be completed in the precious little time that will be left at the end.


Writing a great speech in under 15 minutes is no easy task for beginners and speech writing veterans alike. However, utilising the different strategies and ideas above gives you a framework on how to get the job done so that the quality of the speech will not be sacrificed.

Practice the strategies and eventually they’ll become second nature allowing you to construct amazing speeches in 15 minutes or less.

This content was first published on www.thebusinesswomanmedia.com